Free Gift with new Play Kit subscription! Terms apply.

This is what you need for wake windows

Fun, expert-designed play for short wake windows, so you can feel confident from day one.

21,000  Verified parent reviews

Explore Play Kits
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Open-ended playthings that evolve with your child

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Made to last with premium, natural materials

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Built for safety and tested thoroughly

This is what you need for wake windows

Fun, expert-designed play for short wake windows, so you can feel confident from day one.

21,000  Verified parent reviews

Explore Play Kits
benefit icon

Open-ended playthings that evolve with your child

benefit icon

Made to last with premium, natural materials

benefit icon

Built for safety and tested thoroughly

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Why Parents Love The Play Kits

Stage-Based System

Each kit is tailored to your child's developmental stage, starting from birth through age 5

Expert-Designed

Created by child development experts, inspired by Montessori principles and the latest brain science

Everything You Need

Play guides, toys, and activities so you always know what to do at every stage

Highest Quality

Sustainably sourced, non-toxic materials. Safe for your child and better for the planet

Why Parents Love Play Kits

Stage-Based System

Each kit is tailored to your child's developmental stage, starting from birth through age 5

Expert-Designed

Created by child development experts, inspired by Montessori principles and the latest brain science

Everything You Need

Play guides, toys, and activities so you always know what to do at every stage

Highest Quality

Sustainably sourced, non-toxic materials. Safe for your child and better for the planet

"As a mom of three, I know how overwhelming it can be to figure out what your child needs at every stage. That's why I created Play Kits — to take the guesswork out of play and give parents the tools and confidence to support their child's development, one stage at a time."

Jessica Rolph · Co-Founder & CEO, Lovevery

"As a mom of three, I know how overwhelming it can be to figure out what your child needs at every stage. That's why I created Play Kits — to take the guesswork out of play and give parents the tools and confidence to support their child's development, one stage at a time."

Jessica Rolph · Co-Founder & CEO, Lovevery

How It Works

Tell us your child's age

Every child develops at their own pace. Share your child's birthday and we'll match them to the right Play Kit for their stage.

Receive expert-designed play things

Each kit includes stage-based toys, books, and a play guide created by child development experts. Everything is designed to work together.

Grow with every stage

New kits arrive as your child reaches the next developmental stage. No guesswork, no endless research, just purposeful play delivered to your door.

What Parents Are Saying

21,000  Verified Parent Reviews

These kits have been a game changer for us. I love that I don't have to spend hours researching what toys are appropriate — Lovevery does it all for m...show more

Sarah M.

As a first-time parent, I had no idea what toys to get. The Play Kits give me everything I need and the play guide is incredible. It's like having a c...show more

David R.

The quality of these toys is unmatched. My son has had his kits for over a year and they still look brand new. Worth every penny knowing they're safe ...show more

Michelle K.

I was skeptical about a subscription toy service, but Lovevery completely won me over. The toys are thoughtful, beautiful, and my toddler reaches for ...show more

James L.

The play guides alone are worth the subscription. I finally feel like I know what to do with my baby during the day. It's made me a more confident par...show more

Amanda T.

We've gifted Play Kits to three families now. Every single one has told us it's the best gift they've ever received. The kits are that good.

Chris P.

My twins are obsessed with their Play Kits. The fact that each toy targets specific developmental milestones gives me peace of mind that playtime is a...show more

Lauren W.

Lovevery has simplified our life. No more toy clutter — just the right toys at the right time. My daughter lights up every time a new kit arrives.

Ryan B.

Frequently Asked Questions

A Play Kit is a curated set of stage-based toys, books, and a detailed play guide delivered to your door. Each kit is designed by child development experts to support your child's growth at their specific developmental stage.

You tell us your child's birthday, and we match them to the right Play Kit. New kits are shipped automatically as your child reaches the next developmental stage — roughly every 2-3 months. You can skip, pause, or cancel anytime.

Play Kits start at birth and continue through age 4+. There are kits for every major developmental stage, from the newborn weeks through the preschool years.

Absolutely. All Lovevery products are made with sustainably sourced, non-toxic materials and are rigorously tested to exceed safety standards. We use organic cotton, sustainably harvested wood, and baby-safe finishes.

Play Kits are designed as a complete developmental system, not just toys. Each kit includes a play guide that shows you exactly how to use the items to support your child's learning. Many parents find that their children reach for Play Kit items over other toys because they're matched to what their brain is ready for.

Yes! Play Kits make an incredible gift. You can purchase an e-gift card or start a subscription for someone else. It's one of the most thoughtful gifts a new parent can receive.